Healthcare Advertising

Custom AI and Software Solutions for a Highly Regulated Market

The cutting-edge field of healthcare advertisement applies computer science, statistical analysis methods, and human psychology insights to large volumes of first- and third-party online and real-world activity data, allowing for consumer profile creation, data analyses, and machine learning model construction to be executed efficiently.

Kupsilla supports all technology aspects of healthcare advertisement, including data sourcing and integration between first- and third-party data, cookie-less user identification and profile creation, internal and external reporting, and quality assurance for digital platforms and media.

Innovative Solutions for Healthcare Advertising

In a landscape defined by strict regulations and complex data, success hinges on the ability to build platforms that are both powerful and compliant. We specialize in creating custom software and AI solutions that address the unique challenges of the healthcare advertising industry.

Our capabilities are focused on transforming your operational and data infrastructure to achieve strategic goals:

• Custom Data Platforms for Integration and Compliance: We architect and build secure data platforms that integrate disparate first- and third-party data sources. This allows for a unified view of the customer journey, enabling effective campaigns while adhering to stringent data privacy and security regulations like HIPAA and GDPR.

• AI-Powered Analytics and Targeting: We develop advanced machine learning models for precise audience segmentation, content personalization, and predictive analytics. These custom AI solutions are built to operate on anonymized data, allowing you to optimize campaign performance and create highly relevant content without compromising patient privacy.

• Automated Reporting and Quality Assurance: We design and implement automated data pipelines and reporting solutions that provide stakeholders with a single source of truth. This eliminates the need for manual, time-consuming reporting and ensures that all ad campaign metrics and performance data are accurate, transparent, and instantly accessible.

• Operational and Process Excellence: We help organizations establish robust and efficient processes for platform development and maintenance. This includes setting up CI/CD pipelines, creating documentation procedures for effective change management, and formalizing communication between technical and business teams to ensure that all solutions are built efficiently and align perfectly with your business goals.